A fuzzy model of customer satisfaction index in e-commerce
نویسندگان
چکیده
Customer satisfaction index (CSI) is an important concept for evaluating the quality of service in e-commerce. It permits to evaluate the validity of an e-commerce operation from the point of view of consumers. In this paper, we present a model of CSI in e-commerce using fuzzy techniques and provide a method for calculating CSI, expressed in a five levels quantity table. © 2007 IMACS. Published by Elsevier B.V. All rights reserved.
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ورودعنوان ژورنال:
- Mathematics and Computers in Simulation
دوره 77 شماره
صفحات -
تاریخ انتشار 2008